Golden Crunch is a best selling, utterly delicious honeycomb and chocolate product sold by The VeganStore online and stocked in independent shops.
The Vegan Store approached us about a point-of-sale and packaging refresh that remained sensitive to the existing 'budget' label whilst ensuring maximum shelf appeal.
Firstly we noticed that the exisiting small label, positioned at the top of the clear bag would only work when the product was placed at eye-level or higher when on shelving. So we suggested a two-part label that would be more visible at lower levels. The client told us the that 100% Vegan ingredients were also a big selling point - so we made that more visible using a 'ribbon' format that can be used across other products as necessary. Finally, we cleaned up the label using a modern font that reflected the characteristics of the old version and, perhaps most simply - changed the colour from a bright yellow to something more golden. Sweet.
"‘It would be an understatement to say we’re over the moon with the art work developed for us by Blank Associates. It’s a rare thing to be able to work with someone on a project rather than have them dictate to you what they think it should look like. At all stages Lance and Abi were keen to ensure that the end result reflected not only our brand but also projected a strong image that could stand the test of time.
In fact we’ve seen such results from the new branding that we’ve not only doubled our previous art work budget but have continued to work with Blank on multiple projects since. " - Lisa Ruskin, Director.