The Literacy Tree is an educational consultancy, working within primary schools to improve literacy through training, consultancy and text-based teaching sequences. Formed 6 years ago, the focus of the company has been shifting towards a digital based subscription service, The Literary Curriculum, and as a result, a dual brand approach was needed.

 The Literacy Tree (left) is the parent company, that provides a subscription service called The Literary Curriculum (right).

The Literacy Tree (left) is the parent company, that provides a subscription service called The Literary Curriculum (right).

Unsurprisingly, for a team of passionate book worms, The Literacy Tree team took a great interest in our choice of fonts and their history. Eventually Gotham and Calvert were used for their 'timeless typewriter' attributes.

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"We are so pleased with the service that Blank provided from the initial brainstorming to the brief and then to the final product. They made the whole experience feel exciting throughout by ensuring we were part of the decision-making and helped us to create a new vision that truly reflected our brand and refreshed our thinking. We could not have been more impressed with the customer service and the the quality of the design!"
- Lynn Sear, Director.