Freedom Food is the farm animal welfare division of the RSPCA. We were originally tasked with the brand creation of 'Simply Ask', a campaign highlighting the low-welfare ingredients often used by cafes and restaurants. For example, around 80percent of eggs used in catering were from battery hens kept in poor conditions.
Our work included consumer awareness education campaigns across social media, as well as packs for food outlets, including table talkers, colouring sheets for kids and window stickers.
In June 2015, Freedom Food became RSPCA Assured.