Bracknell is situated equidistant between the M3 and M4 motorways in Berkshire. This location means it attracts lots of large multi-national companies, such as Waitrose, Vodaphone and Panasonic who all group together in various satellite business parks around the town.

As a consequence there is an enormous commuter population and so a travel campaign was required that would support the council's research and subsequent improvement of sustainable travel options.

"It looks brilliant and thanks for turning it round so quickly"
- Phillip Burke, Travel Plan Co-ordinator, Bracknell Forest Council