Tui Group PLC is made up of the UK's biggest travel agents - Thomson and First Choice amongst others. Phoenix is the group's internal management system. And roll-out, as you can imagine, is a huge and complex job. With schedules set in stone to ensure the right teams become compliant at the right time, we were called in as the internal design team was already bursting at the seams with live projects.
The brief was to cut through the huge amount of internal brand noise that employees at HQ in Luton are faced with and act as a backdrop for a keynote speech from the CEO.
Frankly we still can't believe that the 'Departure Board' concept hadn't been used previously as it seemed almost too obvious for this audience. This was an instance when it paid to be obvious.