Maker Heights is an area of outstanding national beauty, historical importance and an artistic community set high up on The Rame Peninsula in South East Cornwall. Sadly many of the unique military buildings on site are in need of major restoration work and so a sympathetic developer, Evolving Places has stepped in with a master vision that helps preserve the unique environment whilst providing a sustainable income for generations to come.
Evolving Places understand the need to communicate clearly with the local community as well as national heritage bodies and approached Blank Associates to design an identity for Maker Heights that could sit alongside the Evolving Places brand enabling the company to distinguish between projects.
Influenced by the forms of the landscape, the Nissen huts, the sites existing circular sun motif and the rich history of art from the area, the Maker Heights logo is informed by the area’s unique cultural heritage, distilled into a modern and distinctive ‘MH’ silhouette.
"Overall, the logo combines references to Maker’s environment and history creating a mid-century style of design that re-inforces a gentle modernist approach."
The colour palette is dominated by the greens and blues of Maker Height’s natural environment with the lush, green rolling hills in harmony with the blues of the sea and sky. The primary logo uses a bright turquoise, a colour that sits halfway between the two. The secondary palette introduces the earth colours of nature and takes colours directly from Barbara Hepworth, Terry Frost and Peter Lanyon.
When Abi visited Maker Heights in January, she wrote about it on her blog.