The Curse of Premium-Mediocre / by Abigail Bowen

We loved this description when it came to us a couple of weeks ago via David Walsh in The Sunday Times. In a world that has 'gourmet' sandwiches, 'premium' vacuum cleaners, 'signature' burgers and even 'finest' sausages, what happens when you truely do have the best product or service on the market?

 Bayview in Villefranche sur Mer

Bayview in Villefranche sur Mer

ONE Authentic Properties own and manage a range of James Bond worthy chalets, villas and apartments across France. Boasting cinema rooms, chefs, private jets and spa facilities, these architectural wonders are frequented by A-list celebs, Oligarchs and Royalty. Marketing at this level has to be understated and discreet, not to mention beautiful. We created handmade portfolios using embossed leather and produced stationery that was embossed in gold. Professional photography from Marc Berenguer spoke volumes in any language and the overall effect meant exaggerated Hyperbole was not required.