American Express. Brighton's biggest employer and dream client for the city's 24,753* design agencies and freelancers. Sometimes it can take years of hassling just to get noticed. Then even longer to pick up a real, bonafide job. This project was for the internal communications team to promote the exclusive offers that were available to all Amex staff. In a visually 'noisy' enviroment where every available wall is covered with brand messages, signage, team signifiers and current consumer campaigns a simple solution was required. Pick a nice picture from premium stock and add a simple strapline. Oh, and make people smile.
That'll do nicely.
*We made this up. It's probably more.