Spring 2007 and the design world is in the grips of eco-mania. Around this time the studio was full of projects encouraging people to turn things off, use less paper and stop driving everywhere. Every company had an eco-campaign and nine times out of ten it depicted an image of a footprint. When we were approached by Carbon Profit, a company specialising in helping companies make 'eco-nomic' choices we needed something more professional. So we just reduced their Carbon.
As Lance, Creative Director says, 'Sometimes you mustn't ignore the obvious answer.'